Insights
Field notes from running businesses on AI.
Jul 2026 · 6 minJul 2026 · 5 minJul 2026 · 6 min
AI for Marketplace Sellers: A Practical First Month
A four-week sequence for online sellers who want AI doing real work: listings, customer replies, and review mining, in that order.
Before You Buy Another AI Tool, Answer These Five Questions
Most AI spending in small businesses goes to tools nobody uses by month two. Five questions that separate a real fit from an impulse subscription.
Where Businesses Lose Time First, and What AI Can Take Back
The five operational areas where owner-run businesses bleed hours every week, ranked by how well AI handles each one today.